In today’s world, there is certainly no shortage of exaggerated, erroneous, and often idiotic marketing strategies used to sell unhealthy foods to the public. Indeed, our fellow Canadian obesity blogger, Yoni Freedhoff of Weighty Matters has chronicled many such attempts of badvertising.
While the situation is far from ideal at the moment, it is important to realize that many food ads of years passed were much, MUCH worse.
Today, we’ll take a look at some of the most outrageous food ads from the American past.
Long before words like “unsweetened” and “artificial sweeteners” and “low carb diets” became fashionable, sugar was glorified as a diet aid:
Diet dodge? According to this sweet propaganda, “sugar can be the willpower you need to undereat.”
That’s correct: just have an ice cream before each meal – that’s sure to reduce your calories!
Remember, sugar is “only 18 calories per teaspoon, and it’s all energy.”
I hope you’re not vegetarian, as this next little number advertising some sort of meat product is a tad disturbing.
I call this one “Pork Harakiri.”
“We eat with pleasure and without effort.”
Well I guess so, if the poor little pig prepares himself, as displayed on the ad.
Advertising junk food to kids is absolutely appalling, but these two ads should convince you that things are at least getting better.
Infants are supposed to drink breast milk exclusively for the first 6 months of life. From then on, they should be continued to be breastfed while supplemental foods are slowly introduced.
Sugary pop is not recommended for consumption by babies at any stage – no matter how palatable the fizzy syrup may be to the little guy.
Not so according to Coca-Cola!
Apparently, mothers should do away with that whole breastfeeding nonsense, and hand their infant a cold bottle of Coke!
How soon is too soon? Not soon enough, suggest this brilliantly preposterous ad.
Not sure if you knew this, but Coke does the following for a growing baby:
- Promotes an active lifestyle
- Boosts personality
- Gives body essential sugars
If that wasn’t crazy enough for you, just read the fine print below.
Have a great Monday!