If we abandon (for the moment) the greater good one might do for society by helping the general public (and the media) become more science-literate, what’s in it for scientists who opt to devote some of their scarce “free time” to blogging, giving interviews, and tweeting – let alone participating in panels to share insights on all of the above?
This storify, created by Dr Rich Johnston – a scientist who blogs – provides an excellent recap of a Spot On London 13 session exploring this question in depth: why, and how best, should scientists communicate about their work to a larger audience? In this session “larger” is taken to mean outside one’s discipline and/or outside the scientific community to media, policymakers, funders, and the general public.
From the perspective of this attendee (who missed more than a few points since she was live tweeting the proceedings), Rich makes the most of the Storify tool by adding his own running commentary to participant tweets – from the live audience in London and those watching the live stream worldwide – documenting this highly interactive session. Our thanks to @DrRichJohnston, a senior lecturer in the Materials Research Centre, Swansea University and a British Science Association Media Fellow (based at Nature) who offers his own bits of science communication at The Johnston Lab blog, which can be found here.
Why Scientists Should be Science Communicators; or, Having your Cake and Eating it Too by PLOS Blogs Network, unless otherwise expressly stated, is licensed under a Creative Commons Attribution 4.0 International License.