Grok the Vote

Tomorrow is election day, and it would be nice to think that each and every one of our votes is carefully considered. But researchers know that’s not true. Especially in cases of what political scientists call “low-information voting”–races or initiatives in which voters don’t know much about any of the candidates or aren’t familiar with the issues–all sorts of seemingly irrelevant factors can swing the vote.

For instance, polling place matters: Voting in a school makes people more likely to support education-related initiatives.

For more on how everything from ballot layout to local sporting events can influence voting decisions, see my piece in the latest issue of Psychology Today.

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